Prompts that actually work.Tested on a live audience.

RULES: This is the [Brand] [Astro] site. Do NOT change [the protected page, video or section] in any way. Do not deploy. Do not delete files; move unused ones to /_archive. Fonts: [display font] for headlines, [body font] for text. Colors: [name #hex], [name #hex], [accent name #hex] (accent used sparingly). Use the logo in /src/assets/logo wherever a logo is needed. Brand name is "[Brand]" everywhere. Never say: [banned words or claims, e.g. prices, guarantees, competitor names]. Tone: [three voice traits]. No em dashes, no exclamation points. Motion must feel [calm, slow and expensive / quick and playful]: [long eases, nothing bouncy], respect prefers-reduced-motion, animate only transform and opacity. Elevated by default: aim for an Awwwards Site of the Day result, not a regular website; one bold idea per section, real copy, specific details. Follow the NO SLOP RULES: [paste them]. Commit to git when done with a short message.

RULES: This is the AntiHero Astro site. Do NOT change the homepage hero video or its scroll logic once it is approved. Do not deploy. Do not delete files; move unused ones to /_archive. Fonts: [Bebas Neue] for headlines, [Barlow] for text. Colors: [Anti Black #0A0A0B] 60 percent, [Bone #ECE8E1] 30 percent, [accent #hex] 10 percent. Use the AntiHero logo in /src/assets/logo wherever a logo is needed. Brand name is "AntiHero" everywhere. Never say: delve, unlock, elevate, seamless, game-changer, empower, journey. Tone: direct, funny, human. No em dashes, no exclamation points. Motion must feel confident and quick but never bouncy: short eases, respect prefers-reduced-motion, animate only transform and opacity. Elevated by default: aim for an Awwwards Site of the Day result, not a regular website. Follow the NO SLOP RULES (Stage 9). Commit to git when done with a short message.

[RULES]

TASK: Project setup and backup
Create a new Astro project in this folder (latest stable, TypeScript strict, no UI framework yet). Add Tailwind only if I said so in the brief. Set up git, a .gitignore for node_modules and .env, and make a first commit called "Fresh start". Create /src/assets/logo, /src/assets/img, /public/media and /_archive. Copy my logo files from [path to assets folder] into /src/assets/logo and my fonts into /public/fonts with @font-face rules in a global CSS file. Add CSS variables for every brand color. Tell me the command to run the site locally and the URL.

[RULES]

TASK: Homepage hero
Build the homepage hero as src/components/Hero.astro. Full viewport height. Background: [image or looping muted video] from /public/media/[file], with a poster image so something shows instantly. Headline "[headline]" in the display font, very large, low-left, with generous empty space. One line under it: "[subline]". One button: "[CTA text]" linking to [URL]. Text must pass contrast over the image (add a soft dark gradient behind it if needed). On mobile, use the still image, not the video. Show me a screenshot description of desktop and mobile.

[RULES]

TASK: Navigation and menu
Build a slim top bar (about 56px): logo left, text links [Page 1, Page 2, Page 3], and an outlined "[CTA]" button right. Transparent over the hero, soft frosted background after 80px of scroll, hides on scroll down and comes back on scroll up. Under 1024px show only the logo and a "Menu" button that opens a full-screen menu with big links. Menu button: 44px minimum tap target, aria-expanded, Escape closes, focus stays inside the open menu and returns to the button on close. Add the same links to the footer.

[RULES]

TASK: [Section name] section
Build src/components/[SectionName].astro and add it to [page] after [previous section]. Purpose: [one job of this section]. Content: headline "[headline]", copy "[copy]", [cards / image grid / testimonial / FAQ list]. Layout: [describe it, or "steal the structure of [reference site]'s [section], not the look"]. Use only brand fonts and colors. Mobile first, then desktop. No effects yet; motion comes in a later prompt.

[RULES]

TASK: Smooth scroll foundation
Install Lenis and GSAP. Wire Lenis to GSAP ScrollTrigger site-wide (lenis.on('scroll', ScrollTrigger.update) and drive Lenis from gsap.ticker). [Except the protected page; leave its scroll logic exactly as is.] Create src/scripts/motion.ts with shared eases, durations and a prefers-reduced-motion check, so every later effect uses the same feel. With reduced motion on, Lenis is disabled and scrolling is native. Anchor links must still land in the right place.

[RULES]

TASK: Scroll reveals
Create a reusable reveal system using GSAP ScrollTrigger and the shared settings in src/scripts/motion.ts. (1) Headings: a <RevealHeading> component that splits text into lines (GSAP SplitText), each line masked and rising from below with a 0.06s stagger when it enters the viewport. (2) Images: a clip-path "window opening" from the center outward while the image inside scales from 1.1 to 1. (3) Cards in grids stagger by 0.1s. Each animation plays once. Use on every H1 and H2 [outside the protected page]. Reduced motion: everything is simply visible.

[RULES]

TASK: Scroll-scrubbed hero video
Build src/components/ScrollFilm.astro: a section about [400vh] tall with a sticky full-screen stage. As the visitor scrolls through it, the video /public/media/[file].mp4 plays forward frame by frame, and backwards when they scroll up, using GSAP ScrollTrigger with scrub: true. First, re-encode the video for smooth seeking with ffmpeg: H.264, keyframe every frame (-g 1), no audio (-an), 1920px wide, -movflags +faststart, and keep the original in /_archive. If seeking still stutters, extract frames to WebP (about 120 to 180 frames) and draw them to a canvas instead. Overlay three lines of copy that fade in at 20, 50 and 80 percent progress: "[line 1]", "[line 2]", "[line 3]". Poster image first. Mobile and reduced motion get the poster and the copy, no scrubbing.

[RULES]

TASK: Page transitions
Add Astro View Transitions (ClientRouter) with a custom transition: [a thin line in the accent color sweeps across the screen, the old page fades and lifts 20px, the new page rises in], about 700ms total. The logo and nav persist without flicker. Re-initialize GSAP, ScrollTrigger and Lenis correctly after each navigation (kill old triggers, then refresh). Reduced motion: a plain quick fade.

[RULES]

TASK: 3D scene in [section]
Install three. Build src/three/scene.ts and mount it in [section] on desktop only (1024px and up, fine pointer). Scene: [describe it, e.g. a slow camera drift over a meadow at golden hour with a glass cube catching the light]. Light it with a free HDRI from Poly Haven (polyhaven.com, CC0) for real reflections, ACES or AgX tone mapping, soft shadows. The camera moves with scroll progress through the section using GSAP ScrollTrigger. One renderer only, pixel ratio capped at 2, rendering paused when the section is offscreen or the tab is hidden. Mobile, low-power devices and reduced motion get a still image rendered from the same scene. Load models through one shared GLTFLoader with Draco and Meshopt support, and leave a drop-in folder /public/models/custom/ so I can replace the model later without code changes. Add every model, texture and HDRI to the credits data.

[RULES]

TASK: Title glow on hover
On desktop, headings (H1, H2 and card titles) get a soft glow that "heats up" behind them on hover: a blurred radial gradient in [accent color] at low opacity, easing in over about 1.2s and cooling out over about 2.4s. Build it in CSS first (a ::before pseudo-element, animating only opacity and transform). Optionally upgrade to one shared WebGL canvas with animated noise if it stays under 1ms per frame. Keyboard focus triggers it too. Touch devices and reduced motion get a static faint glow or nothing.

[RULES]

TASK: Media and performance pass
Find every image and video on the site. Images: export AVIF and WebP at 1280, 1920 and 2560 widths and serve them through Astro's Picture component with sizes. Videos: encode a WebM (AV1) and an MP4 (H.264, crf 23, -movflags +faststart, no audio), each loop under about 4 MB where possible, with a poster frame. Video tags: muted, playsinline, loop, preload="metadata". Mobile and save-data users get the poster only. Keep originals in /_archive/originals. Preload the two brand fonts. Write scripts/optimize-media.mjs so I can rerun this on new files. Report a before and after size table and a Lighthouse estimate (target: LCP under 2.5s, no layout shift).

[RULES]

TASK: Credits page
Create src/data/credits.ts: a typed list of { name, author, license, link, usedFor, category }, with categories "Code and libraries", "3D models", "Textures and HDRIs", "Fonts", "Inspiration". Build /credits from it: a calm page with one intro line ("[Brand] stands on the generosity of open-source makers. Thank you."), then each category as a clean list with the name linked to the source and the license linked. Seed it with everything that ships to the browser (read each package's license in node_modules), plus Astro, GSAP (Standard no-charge license, https://gsap.com/standard-license), Lenis, three.js and the fonts. Add a small "Credits" link in the footer. Add a comment at the top of credits.ts: anything borrowed gets an entry in the same commit.

[RULES]

TASK: QA pass
Install Playwright as a dev dependency. Write tests/qa.spec.ts that, for every page at 375px, 768px, 1440px and 1920px: loads the page, fails on any console error or 404, takes a full-page screenshot into /qa/screenshots, checks every internal link resolves, checks every image has alt text, and checks the menu opens and closes with the keyboard. Also run it once with reduced motion on. Run npm run build, then the tests. Fix anything you broke. Report what you fixed and anything you need me to decide. Confirm with git diff that the protected files are unchanged.

NO SLOP RULES. Never use: purple-to-blue or rainbow gradients; a centered hero with a floating stock blob or abstract 3D shape; the generic row of 3 feature cards with icons; emoji as icons; the words unlock, elevate, seamless, revolutionize, empower, game-changer, delve, leverage, cutting-edge, journey, "in today's fast-paced world" or "it's not just X, it's Y"; lorem ipsum or placeholder copy; stock photos of smiling people pointing at laptops; the default Tailwind look (gray-50 backgrounds, rounded-xl cards, indigo buttons, everything centered); every section with the same rhythm (headline, subline, grid, repeat); invented testimonials, fake logos or made-up numbers. Instead, always: one bold idea per section, and say what it is in your report; real copy in the brand voice, specific and human; asymmetric layouts with intentional empty space; a deliberate type scale with big contrast between display and body; motion with a purpose (it guides the eye, reveals the story or gives feedback, never decoration); specific details only this brand would have; brand colors and fonts only. If you're about to do something you've seen on a thousand sites, stop and do the more interesting version. If something isn't real yet, mark it TODO instead of faking it.

[RULES]

TASK: Typography and spacing pass on [section or whole site]
Audit and upgrade the type and spacing. Define one type scale (display, h1, h2, h3, body, small, caption) with real contrast between display and body, using only the brand fonts, and use it everywhere. Tighten letter spacing on big display type, loosen it on small caps. Set body text at 16 to 18px with a line length of 45 to 75 characters and line height around 1.5. Create one spacing scale and use it for every gap. Break the identical section rhythm: vary alignment, widths and empty space so each section has its own shape. Report before and after for each section in one line.

[RULES]

TASK: Motion pass on [section or whole site]
Audit every animation. Remove anything that moves just because it can. For what's left, give each one a job (guide the eye, reveal the story, or give feedback) and say which job in your report. Use one shared set of eases and durations from src/scripts/motion.ts. Add the one motion moment from the Visual Direction brief if it's missing. Stagger related elements, never animate everything at once, animate only transform and opacity, and make sure reduced motion gets a calm, complete version. Report what you removed, what you kept and what you added.

[RULES]

TASK: Imagery pass on [section or whole site]
Audit every image and video against the Visual Direction brief (light, color grade, subject, what never shows up). List anything off-brand, generic or stock-looking. For each, write a Grok Imagine prompt for a replacement in the brand's world and leave a clearly named placeholder slot. Crop for intent: make sure every image leaves calm space where text sits, and that the hero image reads at phone size. Apply one consistent color treatment (grade, grain or duotone) so the whole site feels like one world. Report the list and the prompts.

[RULES]

TASK: Copy pass on [section or whole site]
Rewrite every headline, subline, button and caption in the brand voice from the brand brain. Kill every banned word and every generic line ("Welcome to our website", "We are passionate about", "Learn more"). Headlines: short, specific, a little surprising. Buttons: say exactly what happens ("Book a call", not "Submit"). Mark anything that needs a real fact (a number, a name, a quote) as TODO instead of inventing it. Report a before and after table.

Turn this fix list into Grok Build prompts: [paste the jury's fix list]. Group related fixes so each prompt is one job and one commit, and order them by impact. Every prompt is a single copy-paste block that starts with my full RULES paragraph (including the NO SLOP RULES and the elevated-by-default line), then "TASK: [name]", then exact instructions, files to touch, what done looks like and what to report. Each prompt must work on its own. Finish with the order to run them in and what to check on localhost after each.

[RULES]

TASK: Investigate [the problem], read-only
Don't change, stage or commit anything. Problem: [what you see, for example "the hero is just black"]. Find the cause: read the files involved, list the media they load, check those files exist and aren't placeholders, and run the dev server or a build if you need to. Report the root cause in 2 sentences, the exact files and lines, and the smallest fix written as a TASK I can paste next.

I am building a high-end, premium website for [Insert Company]. I have attached screenshots of the exact design aesthetic I want to achieve (inspired by Aura.build). I have also attached a 3D model file (.glb/.gltf) generated by Tripo3D.

I need you to write the complete code to build this website landing page. Use Astro for the framework, GSAP for smooth scroll animations, and Three.js to embed this 3D model directly into the hero section of the site so the user can interact with it.

The typography must look expensive. Use modern fonts like those found on Fontshare. Do not use generic, bloated CSS frameworks. Keep the code clean, fast, and heavily optimized for AIO (AI Search Engine Optimization). Give me the exact step-by-step instructions to deploy this.

You are a brand strategist who has read Simon Sinek's "Start With Why" twice and has zero patience for corporate mush. Your job is to find the WHY behind my brand.

About me: I'm [your name]. I run (or I'm starting) [business or project] for [who it's for] in [city, region or online].

How to run this:
- Ask me one question at a time and wait for my answer before the next one.
- Ask at least 12 questions. Mix the easy ones (why did you start this) with the uncomfortable ones (what makes you angry about your industry, what would you keep doing if nobody paid you, what do you say at a party when someone asks what you do and you can see their eyes glaze).
- When I give a vague answer like "I want to help people", push back. Ask for a specific moment, a specific person, a specific day.
- Dig for the origin story: a frustration, a turning point, someone who did it badly and made me think "I can do better".

When you have enough, give me:
1. My WHY in one sentence, in this format: "To [contribution] so that [impact]."
2. My HOW: 3 to 5 principles or behaviors that make me different from the others.
3. My WHAT: a plain-English description of what I sell, no jargon.
4. Three versions of a one-line belief I could put on my website, from safe to bold.
5. The single best story from my answers that proves the WHY, 120 words, first person, in my words.

Use my own words wherever you can. If anything I said sounds like it came off a motivational poster, call it out and ask me again.

Act as a senior brand strategist running a paid discovery session with a new client. I'm the client. Interview me, then write my Brand Discovery Brief. This brief will be the foundation for my name, logo, colors, fonts and voice, so do it properly.

My starting point: [business name or "no name yet"], [what I sell], [who buys it], [how long I've been doing it], [what I charge, roughly].

Interview me in five rounds. One question at a time. Wait for each answer.
Round 1, the business: what I sell, what problem it solves, what a customer's life looks like before and after, why someone would pick me over doing nothing.
Round 2, the people: my best customer ever (describe them), my worst customer ever, where my customers hang out online and offline, what they're tired of hearing.
Round 3, the competition: who else they could buy from, what those brands get right, what they all do that's boring or annoying.
Round 4, the personality: if my brand walked into a bar, who would it be; three words I want people to use about me; three words I never want to hear; brands I love from any industry and why.
Round 5, the practical stuff: budget, deadlines, where the brand shows up first (Facebook, website, truck wrap, packaging), anything I'm keeping (an old logo, a color I'm attached to).

Rules: if an answer is vague, ask a follow-up. If I contradict myself, point it out. Don't move to the next round until you understand this one.

Then write the brief with these headings: The Business in One Paragraph, The Why (draft), Ideal Customer, Competitors and the Sea of Sameness, Personality (3 traits, plus 3 anti-traits), Visual Direction Notes, Must-Haves and Never-Evers, Open Questions. End with the 3 biggest risks to this brand, stated bluntly.

Act as a ruthless but fair brand analyst. I'm building a brand for [your business] aimed at [your customer]. Here are [3 to 5] competitors or brands in my space:
1. [name] [website or social link]
2. [name] [link]
3. [name] [link]
[Optional: I've attached screenshots of their homepages, logos and recent posts.]

If you can browse, look at their websites, social pages and customer reviews. If you can't, work from the screenshots and tell me what you can't see.

For each competitor give me:
- Positioning in one sentence (what they want to be known for)
- Who they're really talking to
- Personality in 3 adjectives
- Visual identity: colors (hex guesses), type style, logo type, photo style
- Voice: 2 or 3 typical phrases they use
- What they do better than anyone
- Where they're generic, weak or forgettable
- What customers complain about

Then:
1. A comparison table across all of them.
2. The Sea of Sameness: the colors, words, photos and promises everyone uses. These are the things I should avoid.
3. Three white-space opportunities: positions nobody owns that fit me.
4. What I should steal (structure and ideas, never surface: no copying their logo, colors or slogans).
5. One sentence on how I could be the obvious choice for a specific customer they're all ignoring.

I'm attaching [number] images from my mood folder: fonts, logos, brands, websites, packaging and photos I like. Analyze them like a design director who doesn't flatter clients.

1. Common threads: colors, contrast, typography, layout density, photography, textures, overall mood. Be specific.
2. Name the aesthetic I'm drawn to in 3 words, and name 2 real brands that already live in that space.
3. Pull a draft palette of 5 to 7 hex codes from the images, and tell me which image each came from.
4. Typography: classify the type I keep picking (geometric sans, grotesk, humanist sans, serif, slab, condensed display, script) and suggest free equivalents from Google Fonts or Fontshare.
5. Photo and image style: lighting, color grade, subjects, how much empty space.
6. Outliers: which images don't fit the rest and why. Ask me whether to keep or cut them.
7. Three distinct directions I could take. For each: a name, two sentences of description, palette, font pair, imagery style, and one brand it reminds you of.

Then ask me which direction feels most like me, and why. Keep in mind my business is [what you do] for [who], and my personality words are [3 words].

Treat [brand you admire, for example Liquid Death, Patagonia, Mailchimp or Duolingo] as a case study for someone building a small brand with no budget.

Break down:
1. Their WHY, HOW and WHAT (Golden Circle), as best you can tell from the outside.
2. Their archetype and how it shows up in copy, visuals and behavior.
3. The 3 to 5 brand decisions that do most of the work (a color, a tone, a stunt, a rule they never break).
4. Their voice: 5 example lines, and the rules you think their writers follow.
5. What they refuse to do. Brands are defined by their no's.
6. What it would look like if a [your business type] in [your town or niche] borrowed the thinking but not the look. Give me 5 specific ideas that cost under [budget].

Be honest about what only works because they have millions to spend.

Here's my brand brief: [paste brief, or describe the business, customer and personality in a few sentences].

Step 1, archetype. From the 12 brand archetypes (Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, Sage), recommend a primary and a secondary archetype for me. Explain why in plain English. Show how each choice would change my headline, my colors and my photos. Tell me which archetypes my competitors are already using so I don't blend in.

Step 2, positioning. Write 3 versions of this statement:
"For [target customer] who [need or frustration], [brand] is the [category] that [key benefit] because [reason to believe]. Unlike [main alternative], we [real difference]." Mark the one that's most honest and the one that's most bold.

Step 3, ideal customer. Build a profile of one specific person: name, age range, job, a day in their life, what they've already tried, what they're sick of, the exact words they'd type into Google, where they hang out online, and what would make them trust me in 10 seconds. Then list 3 people who are NOT my customer, so I stop trying to please them.

Using my discovery brief and why statement below, write my brand story.

[paste your discovery brief and why statement]

Rules:
- The customer is the hero. I'm the guide who has been where they are. (Think Luke Skywalker and Yoda, not me in a cape.)
- Structure: the world as it is, the problem that annoyed me into action, the turning point, what I do now, what changes for the customer.
- Use my archetype: [archetype].
- Plain words. Real details. One specific moment beats ten adjectives.
- Banned: passionate, journey, innovative, solutions, world-class, unlock, elevate, seamless, and any sentence that could appear on a competitor's site.

Give me 3 lengths:
1. 25 words (social bio).
2. 100 words (About section, top of page).
3. 300 words (full About page), with a short headline.
Then give me a one-sentence version I can say out loud at a barbecue without sounding like a LinkedIn post.

Act as a color strategist. Build my brand palette.

Brand: [name]. What we do: [one line]. Archetype: [archetype]. Personality: [3 traits]. Audience: [who]. Competitors' main colors: [list them, so we don't copy the category]. Colors I love: [list]. Colors I can't stand: [list]. Colors I have to keep: [list or none].

Give me 3 different palette options. For each one:
1. Primary, secondary, accent, plus a dark neutral and a light neutral, all with hex codes.
2. The 60-30-10 split: which color is the 60, the 30 and the 10.
3. The psychology reasoning for each color, with an honest note that color meaning depends on context, culture and shade.
4. Contrast check: give the contrast ratio for each text-on-background pair I'd actually use, and flag anything under 4.5:1 for body text or 3:1 for large headlines.
5. How it would look in real life: a website hero section, an Instagram post and a business card, described in two sentences each.

Then pick the one you'd choose for me and defend it in 3 sentences. Tell me what to avoid using these colors for.

Recommend 5 headline and body font pairings for [brand], a [business type] whose personality is [3 traits] and whose archetype is [archetype]. Free fonts only, from Google Fonts or Fontshare, and include the link to each.

For each pairing:
1. Headline font and body font, with the weights to use.
2. Why they work together (contrast, shared proportions, mood).
3. Sizes for web: H1, H2, body and caption in px, plus line height.
4. Where it could fail: tiny sizes, numbers, all caps, other languages, long paragraphs.
5. A sample: write a headline in my voice, a subhead and a 40-word body paragraph, and tell me how it should be set.

Rules: two fonts maximum per pairing. At least one pairing must be a single family using different weights. Avoid anything that screams template (no Lobster, no Papyrus, nothing that's on every coffee shop menu). Flag any license I need to check before using a font in a logo.

You're a logo designer with 20 years of experience and strong opinions. Create a concept sheet of 10 genuinely different logo ideas for [brand name], a [business type] for [customer]. Personality: [3 traits]. Archetype: [archetype]. Palette: [hex codes]. Fonts: [headline font].

Spread the 10 across types:
- 2 wordmarks (the name set in type, with one custom detail)
- 2 lettermarks (initials)
- 2 symbols or pictorial marks
- 2 combination marks (symbol plus name)
- 1 emblem or badge
- 1 wildcard that breaks a rule on purpose

For each concept: a name, the idea and what it means, a description precise enough that a designer could draw it without asking questions, the font, how color is used, and how it holds up at 32 pixels and in one color.

Then [if your AI can make images]: generate the top 4 as flat vector-style images on a plain white background, centered, no mockups, no extra text. Don't worry if the lettering comes out wrong. Image models still mangle letters, and we'll set the type properly later.

Finish by ranking all 10 on simple, memorable, scalable and right for this brand, with one line on each.

Here's the logo concept I picked: [attach the image, or describe it]. My palette is [hex codes] and my headline font is [font].

1. Critique it like a design director: what's working, what's fussy, what will break at small sizes.
2. Suggest 3 specific refinements (spacing, weight, a detail to cut, a detail to add), and show the refined version if you can make images.
3. Run the tests: does it work at 16 and 32 px (favicon), in pure black, in pure white on dark, embroidered on a hat, as a sticker, squinting from across the room?
4. Write the usage rules: minimum size, clear space, what never to do (stretch, recolor, add shadows, put it on a busy photo).

If you can work with files: trace it to a clean SVG, then export full color on light, full color on dark, one-color black, one-color white, icon only, a 512 px square app icon and a 32 px favicon, as transparent PNGs at 4096, 1024 and 512 px. Name the files like [brand]-logo-[version]-[size].png and put them in one folder.

Write the brand voice guide for [brand]. Here's what you need to know: [paste brief, why statement, archetype and ideal customer].

Here are 3 to 5 real things I've written that sound like me on a good day: [paste them]. And here's one that sounds nothing like me: [paste it].

The guide must include:
1. Three voice traits, each with "this, not that" (for example: direct, not rude). Two sentences on what each trait means in practice.
2. A do and don't table with 8 rows.
3. Vocabulary: words we use, words we never use. Put these on the banned list automatically: delve, unlock, elevate, seamless, game-changer, leverage, synergy, robust, cutting-edge, journey, tapestry, "in today's fast-paced world", "it's not just X, it's Y", and any sentence that starts with "In a world where".
4. Punctuation and formatting rules (exclamation points, emojis, dashes, caps, sentence length).
5. How the tone shifts by situation: sales page, social post, apology email, a complaint reply, an error message.
6. Five before and after rewrites of my own samples.

Keep it short enough that someone could read it in four minutes and sound like me by the end.

Write 30 taglines for [brand]. What we do: [one line]. Why: [why statement]. Customer: [who]. Voice traits: [3 traits]. Things competitors already say: [list, so we avoid them].

Give me 5 in each of these styles:
1. Plain and true (says exactly what we do).
2. The belief (our why in a few words).
3. The challenge (an imperative, like "Be your own hero").
4. The wink (dry humor).
5. The contrast (us versus the usual way).
6. The weird one (might be terrible, might be genius).

Six words maximum each. Then pick your top 5 and test each one:
- Is it true?
- Could a competitor put it on their site tomorrow? If yes, kill it.
- Does it sound good said out loud?
- Does it still work in 10 years?
- Would my ideal customer screenshot it?
End with your single favorite and why.

Compile my brand brain: one document that every AI and every human reads before they make anything for my brand. Use everything we've built in this conversation.
[If it's a new chat, paste: discovery brief, why statement, positioning, archetype, ideal customer, palette, fonts, logo rules, voice guide, imagery guide.]

Structure:
1. The brand in 30 seconds (5 lines a stranger could read and get it).
2. Why, How, What.
3. Ideal customer, and who we're not for.
4. Positioning statement and tagline.
5. Personality and archetype.
6. Voice: 3 traits with "this, not that", banned words, 5 example lines, punctuation rules.
7. Logo: versions, file names, minimum size, clear space, don'ts.
8. Color: every color with hex and RGB, its job, and the 60-30-10 split.
9. Typography: fonts, weights, sizes, links.
10. Imagery: style rules and 3 example image prompts.
11. Templates: what exists and where the files live.
12. Instructions for AI, written to the AI: "Before you write or design anything for [brand], read this whole document. Follow the voice rules. Never use the banned words. If a request conflicts with this guide, say so before doing it."

Output it in markdown first. Keep it under [1,500] words so it fits in custom instructions. Then [make a nicely designed one-page HTML version / a PDF using my fonts and colors].

Act as my brand director. You've run brands for 20 years and you're allergic to flattery. Here is my brand brain: [paste it or attach it]. Here is the thing I want you to judge:
[attach the logo, post, flyer, homepage or ad, or paste the copy].

Give me:
1. Your first impression in 3 seconds, the way a stranger scrolling past would get it.
2. An on-brand score from 1 to 10 for each: message and why, voice, color, typography, imagery, layout. One line of reasoning each.
3. The single biggest problem.
4. Three specific fixes ordered by impact. Specific means "cut the headline from 14 words to 6", not "make it pop".
5. A rewrite of the copy in my voice.
6. What to keep, so I don't throw out the good stuff.

If it's off-brand in a way that's actually better, tell me, and tell me what to update in the brand brain.

Design a social template system for [brand] using my brand brain below. [paste brand brain, or palette, fonts, logo rules and voice traits]

I need 5 templates: announcement, quote, quick tip, event or live, testimonial. Sizes: 1080 x 1350 (feed) and 1080 x 1080 (square), plus a 1080 x 1920 story version of the event template.

For each template give me:
1. The layout: where the headline, body, logo and call to action sit, with margins in px.
2. Type sizes and weights for each text element.
3. Color rules: background, text, the one accent.
4. Maximum copy length (headline words, body characters).
5. One example post written in my voice.

Then [choose one]: build them as HTML files I can screenshot / give me step-by-step Canva instructions / give me a Figma frame spec. Keep the logo and footer in the same spot on every template so people recognize me before they read a word.

Read my brand brain first: [paste or attach]. Now rewrite this so it sounds like me: [paste text]. Keep the facts. Cut it by a third. No banned words. Give me 2 versions: one safe, one with a bit more edge. Tell me which line you're least sure about.

Research the customers of my [type of business] in [area]. What problems do they have? What are the most important problems I can solve for them? Suggest article and email topics.

Go through my posts on [Facebook / X / my blog] and learn my brand voice. Write it up as a brand voice guide. Then write a sample email in that voice.

Turn this blog post into an email: [paste the post or the link].
- Put the gift at the top: the most useful part of the article, in plain words.
- Add [1 or 2] extras my readers would like: [a tip, a tool, a photo from the job, a recipe].
- Keep it short and scannable, mostly point form.
- If there's an ask, it goes at the bottom and it's soft: one line, no countdown timers.
Write it in my voice: [paste your voice guide or 3 traits]. Then give me 5 subject lines and the preview text for the best one.

Write 15 subject lines for this email: [paste the email]. Honest, specific and interesting. No clickbait, nothing a stranger would report as spam, under [45] characters each.
Then pick the 3 most human ones, write the preview text for each, and tell me which one you would open and why. The test: would I open this if a stranger sent it?

[Paste the email you liked.]
This is a really good one. I love the way this is done. Take the qualities of this email and keep replicating them.
First, write those qualities down as 5 short rules so I can see what you're copying.

Here's an email I like: [link or screenshot, for example from Really Good Emails]. Make me something like this, in my brand kit: [logo, colors, fonts, voice]. Copy the structure and the feel, not the words or the images. Tell me which 3 choices make the original work.